Spring Selling Season May Be Coming Early

Dated: January 30 2024

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If you’re considering selling your home in 2024...  NOW is the time to get ready. Not next month, not next week, not tomorrow. Right now. Why? Because buyers are already on the hunt.

The Internet is the new curb appeal

Last month will likely be remembered for polar vortexes, widespread snow, and historic traffic jams. Lost in the shuffle is that while American’s were sitting inside trying to stay warm, they were looking at houses for sale on the Internet. Experian Marketing Services released its monthly most visited real estate website rankings earlier this week for web traffic in January. The results are eye-popping. Web traffic to real estate websites was up 25% from December to 364 million visits. Zillow led the way with over 57 million visits and Trulia limped into second at over 30 million visits. If you’re considering selling and your home is not yet online, then every day you’re missing out on thousands (or even millions) of potential buyers viewing your home.

Even more incentive for buyers

Spring is coming, and that is certainly driving a lot of interest in homes currently listed for sale. But there are other factors at play. Mortgage rates have declined over the past month and are currently trending around 6.5% for traditionally structured, well qualified loans. This is a significant development for buyers, as interest rates are a huge driver of home affordability. 

For buyers, the time is now!

Buy low and sell high, right? For buyers, the time to buy low is quickly ending, creating a sense of urgency to buy now before prices rise again or interest rates return to more historically normal levels. 

Buyers are ready. Are you?

The spring selling season will be in full swing sooner than you think. Rates are still historically low, there is an urgency to buy now, and buyers are already coming out of their winter slumber. If you’re planning to sell you home in 2024, you need to be ready now. Don’t miss out on the perfect, well qualified buyer because you waited a moment too long.

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Michelle Meenach

America's Top 1% · Cincinnati's Top 3% · Ohio's Top 10%  | Sr Sales Vice Presidentselling Fast for Top Dollar | from Neighborhood to Luxury, I'll help you find the Home you LoveWe a....

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